Fast loading webpages are important, but many top companies still have websites that have slow page speeds. The good news is that it is possible to make changes that can improve load times on your website pages. Some changes are easy, while others take a little more work, but the changes are well worth your time, since they’ll offer you great results. Here’s a closer look at why load times matter and some tips to help you improve your website page speed.

The Reasons Website Load Times Matter

“Does it really matter if your website loads a few seconds slower than your competitors’ websites?”

Yes, website page speeds really do matter. Statistics from the Aberdeen Group show that just a single second delay can result in 7% fewer conversions. Slower times also significantly reduce page views and can decrease customer satisfaction. Other studies show that most consumers expect webpages to load in under two seconds.

“If a webpage takes over three seconds to load, approximately 40% of consumers will abandon the page”

Over half of online shoppers base their loyalty to online shopping sites upon fast page speeds. Even the search engines pay attention to your website’s load times, with page load times being factored in to search engine rankings.

Tips for Improving Your Website Page Speed

Since page speed is important, it’s important to find ways to improve your website’s load times. To provide customers with a better experience, and to boost search engine rankings, here are some top tips for improving your website page speed.

Tip #1 – Reducing Tracking Codes and Share Buttons

Multiple tracking codes and share buttons can slow down load times. You don’t really need multiple analytics programs, so use one or two tracking codes and make sure they are placed at the bottom of your webpage. Share buttons are great, but limit the number of share buttons used or you’ll slow down page speeds.

Tip #2 – Use Browser Caching

Using expires headers on websites allow certain information to be stored in the browser’s cache. This means that when visitors visit your website again, certain information will already be available in the browser, making the page load faster.

Tip #3 – Deal with Broken URLs

When you have broken links on your website, it causes 404/410 errors, which slows down load times. Fixing any broken URLs, especially images, can improve overall load times for your site.

Tip #4 – Compress Larger Pages

Larger pages often load slowly, but compressing them can speed up the load times of these pages. You’ll need a special tool, such as Gzip, to compress files, improving page speed by as much as 70%.

Tip #5 – Optimize Site Images

Any images on your website need to be optimised for size, src attribute and format. Keep images as small as you can to make load times faster. Ensure the src attribute is correct. Choose JPEGs instead of GIFs, TIFFs, BMPs, or PNGs.

These are only a few tips by Synotive that can be used to improve your website page speed. Start implementing these tips and learn more helpful strategies to improve load times, ensuring you provide the best experience to site visitors.

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