Keeping up with new ecommerce trends is essential for every merchant. Every year, ecommerce continues to change, bringing new trends that marketers must use to meet the needs of their customers. As technology continues to evolve, the way it’s used by companies in the ecommerce world evolves as well. If you’re preparing for the 2015 business year, here are some of the ecommerce trends to watch out for in the coming year.
Mobile Buying Continues to Grow
Mobile online sales are predicted to grow significantly in 2015, and mobile friendly stores will be essential for companies that want to succeed in ecommerce. Many mobile users are currently doing a lot of shopping on their phone, and this trend will continue growing. New store apps and point of sale systems will become popular for consumers that enjoy shopping on their phones.
Growth of Mobile Marketing
In 2015, mobile marketing will also grow, and companies will find that they’ll get better results from ads that can be clicked on via mobile devices, such as tablets or smartphones. Customers don’t need to get on their computer to look up products. They have the ability to tap on ads they see on their phone or tablet, so using mobile ads will provide marketers with a big edge in the next year.
Another ecommerce trend to be aware of in the coming year is the evolution of personal content. Companies are realising that marketing campaigns need to be more personal. Instead of using third-person, professional content, marketers will begin using transparent, simple, personal content when talking to consumers. Content that talks to consumers like a friend will become one of the best marketing strategies in 2015.
Social Commerce Becomes More Popular
Social commerce, which involves selling physical goods via online social networks, will become more popular, growing significantly within 2015. In fact, social commerce sales are expected to hit $14 billion in 2015. Marketers will have to take advantage of social commerce, using multiple social marketing techniques to encourage customers to buy. Conducting giveaways, posting product videos, creating special events and running sales promotions will help companies get in touch with consumers on social networking sites.
Same Day Shipping
Some of the larger companies are already providing same day shipping to customers in certain areas, and same day shipping will become a popular trend in 2015. More online stores will begin offering same day shipping to customers, providing consumers with the ability to enjoy online purchases faster. Of course, these are only a few of the trends to watch out for in 2015. While your company may not be able to get on board with every trend, taking note of new trends and implementing trends whenever possible can improve overall ecommerce success.
We understand that your business has a unique set of challenges when you set out to create an Ecommerce platform. We not only develop your Ecommerce Solution but also create a search engine friendly solution for your business with the support of our Digital Marketing Team