Content marketing continues to be one of the best forms of marketing for online companies. However, many myths surround content marketing, and if you believe these myths, they could be hurting your marketing results. Sifting through all the myths out there can be difficult, but it’s important to find the truth behind popular content marketing myths. Here’s a look at some of the biggest content marketing myths, as well as the real truth behind them that you need to know.

Myth #1 – Longer Content is Better

The idea that longer content is better is a big myth that many people still believe. However, the truth is that you don’t have to have long, text-heavy content to draw in plenty of visitors. While longer posts can help you build trust with readers and it can bring in more backlines, long doesn’t always mean better. Quality content is more important than the length of the content, and quality images, videos and podcasts can all help you increase your rankings while bringing in more traffic.

Myth #2 – Content Marketing is Cheap

Another big content marketing myth is that content marketing is cheap. Content marketing definitely offers great value, but it’s not cheap. To get the most out of content marketing, you’ll need to commit resources to your marketing campaign and you’ll need an ongoing budget. While content marketing isn’t inexpensive, it is a marketing option that offers great value for the money spent.

Myth #3 – Content Marketing Only Includes Blog Posts

Some marketers have the idea that content marketing only includes blog posts, but that’s only a myth. Regularly updated blogs that offer quality content can definitely work as a great part of a content marketing strategy. However, they aren’t the only content marketing strategy. Many different types of content can be used as a part of your content marketing campaign, and it’s worth it to try multiple types of content to see what type of content provides you with the best results. Some other types of content to consider using include e-newsletters, videos, case studies, website articles, white papers, webinars, infographics, ebooks, podcasts, and photos.

Myth #4 – Quantity is Better Than Quality

While some well-known sites produce a huge amount of content regularly, this doesn’t mean that quantity is better than quality when it comes to content marketing. It’s important to begin creating quality content first, since your traffic won’t increase if you are just cranking out a huge amount of bad content. Start by focusing your efforts on quality content. After you perfect that process, then you can start adding quantity, but you can’t afford to slack off on the quality of your content.

Myth #5 – Content Marketing Pays Off Fast

Content marketing offers great results if it’s used correctly, but it’s a big myth that content marketing pays off fast. It can take some time to begin seeing the results from a content marketing campaign. While traditional advertising quickly shows either success or failure, content marketing offers long-term benefits. It takes some time to begin seeing results, but it’s very common to have older content still bring in traffic to your site, so content continues to provide results, long after you originally post it.

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