The AMP plugin for WordPress makes it easy to support Accelerated Mobile Pages (AMP) on your blog, which is an open source initiative that aims to provide mobile optimized content that can load instantly everywhere.
What metrics do you know about your business – and what do you need to know? Understanding your company’s performance depends on knowing answers to both sides of that question. But you may not have the right tools, or the right software, in order to do that well. That’s because one type of software doesn’t work for everyone.
They’re so little – just 50 characters – but email subject lines have a lot of power to influence your open rate. Done well, a subject line can be just the hook that someone needs in order to open an email. Done poorly, and you’re likely to get dumped into the trash box with nary a second look.
One of the worst things you can do is attempt to craft an email subject line without having a goal in mind first. That goal may simply be for someone to click on something – or it may be for them to buy a product. But having the goal is imperative.
If customers have a problem and they feel cut off from getting help, those feelings of helplessness may translate into feelings of negativity. And that, they’re more likely to share with others, doing real harm to your business.
Why are so many businesses jumping on the digital marketing bandwagon?
For any business operating in today’s world, formulating a digital marketing strategy is key to survival. You may be thinking this doesn’t apply to you if your products and services target the senior population exclusively. After all, technology and digital trends are the exclusive domain of the younger generation, right? In actual fact, that’s nowhere close to the truth. You’ll be surprised by how much further you can grow your business with effective digital marketing. Regardless of your organisation’s size and target audience, if you’re able to strategically harness the potential of digital marketing, you’re looking at serious growth in profits.